International Marketing Strategy Essays

Worldwide Marketing Strategy Essays Worldwide Marketing Strategy Essay Worldwide Marketing Strategy Essay BA (Hons) Marketing †third year Mathieu Chomarat: 06110827Portobello College Year 2006-2007 International Marketing Strategy Assignment 2: Ikea Case Study Lecturer: Carmel GernonRoom: F6 Table of Contents A Brief Introduction to the essay:1 Macro-condition of Ikea in Brazil:1 Politic and lawful environment:1 Economical environment:2 Social environment:3 Technological environment:4 Environmental factors:4 Market procedure entries:4 Wholly claimed stores:4 Joint venture:5 Strategy suggested: franchising6 Success factors in Brazil7 Expertise to pull in new customers7 Be ready to sell great quality items at a low price7 Adapt the involvement with the retailing to another market8 Understand the reasons that make Ingvar Kamprad hesitant to enter another market:8 Bibligraphy9 Appendix 1: Brazil maps10 Appendix 2: Diary11 Number of words: 3,324 A Brief Introduction to the article: With 237 stores far and wide and a turnover of â‚ ¬ 17. 6 billion, the Swedish organization Ikea is the world chief in home furnishings[ Ikea’s Fact and Figures 2006, from Ikea’s site at http://franchisor. ikea. om/] because of a DIY idea that empowers them to sell all around structured great quality items at low costs. The Ikea Group intends to advance their universal venture into the South American Market. Brazil is the biggest nation in South America and fifth biggest nation on the planet after Russian, Canada, China and USA. It obviously speaks to the most appealing nation to target. The accompanying investigation expe cts to feature dangers and openings in regards to the Brazilian market, just as giving arrangements and proposals to a fruitful implantation around there. Full scale condition of Ikea in Brazil: Politic and legitimate condition: Even if the political solidness in South America isn’t as secure as nations from the European Union for instance, the circumstance remains very consistent as the previous president Luiz Inacio Lula da Silva won a second term in an avalanche triumph toward the finish of October 2006. Silva who used to show solid liberal talk before agreeing to control in 2002, is more observed by spectators as an anti-extremist with a moderate monetary strategy in his first term[ â€Å"Brazil’s president wins avalanche victory†, Associated Press, 29th of October 2006]. As he is viewed as more moderate than other South American liberal pioneers like Venezuela’s Hugo Chavez and Bolivia’s Evo Morales, his re-appointment is very greeting for large organizations ready to enter the Brazilian market, for example, Ikea. Along these lines, the nation doesn’t appear to introduce a major political hazard, as the president vowed to help development to arrive at the positions of created countries. Actually, the credit insurance agency Durcroire had some expertise in universal exchanges evaluates a danger of two dependent on a seven levels scale, giving the nation a relative poor political risk[ ducroiredelcredere. e, data from the 02/11/2006]. The administration is additionally very dynamic for helping its populace to have better ways of life. Various projects, for example, the â€Å"Programa Carta de Credito Individual e Associativa†, â€Å"Habitar Brasil-BID (HBB)†, or the â€Å"Programa de Subsidio a Habitacao de Interesse Social (PSH)† help individuals to secure appropriate homes, by giving awards and credits to individuals who are the most in the need. It in this manner encourages them to leave their ghettos. Such projects can be viewed as a chance, since, while moving into new houses, individuals are bound to be happy to obtain furniture too. Other social projects are beneficial for the populace and for Ikea too. For instance, the â€Å"Credito Solidario†, helping destitute individuals to send their kids to class prompts an expansion in the quantity of instructed individuals who can be viewed as the objective of Ikea. For example, they can peruse the advertisements, comprehend Ikea’s purchasing procedure, and assemble their own furniture with composed clarifications for instructions[ bresil. organization/list. php? option=com_contenttask=viewid=663Itemid=51cataff=116cataffb=116]. Besides, the legislature is happy to make the nation progressively liberal. In this expectation, Brazil is a piece of the Common Market of the South, Mercosur which has established Common External Tariffs (CET) for Argentina, Brazil, Paraguay and Uruguay, concerning a developing number of items. In the geographic territory of Mercosur, the levies are additionally killed, and factors of creation (work or capital for instance) can move unreservedly. These CET apply for hardware merchandise at rates included somewhere in the range of 0% and 14%[ septimanie-send out. com/fr/fiches-pays/bresil/acces-au-marche] (numbers given for the taxes applied on the CIF[ Cost Insurance Freight] cost of merchandise). This is a major open door for Ikea, in light of the fact that marked down duties would diminish costs on their imports to Brazil in the event that they set up at least one outlets there. There doesn’t appear to have an extraordinary law constraining the size for large stores, which very goes in the correct path for Ikea. Affordable condition: With developing markets catching investors’ eye, many are turning their concentration towards South American markets. Solid fares, high ware costs and expanded speculations have been contributing components to development inside a large number of the Latin American markets[ Ann-Marie Fleming, nineteenth of Jan 2007, seekingalpha. om, financial exchange suppositions and investigation website]. The complete Gross Domestic Product (GDP) of Brazil for the second from last quarter of 2006 was about Real 542 billion ($ 253. 5 billion), which speaks to an expansion of 6. 55% contrasted with the past quarter[ SDDS, from the International M onetary Fund, January 2007]. Whenever taken on a for every capita premise, Brazil is positioned in 68th situation out of 181 nations with income of $ 8,561 per year, giving the populace a normal buying power[ International Monetary Fund, World Economic Outlook Database for the year 2005, September 2006]. Hence, the economy appears to be more than suitable to the passageway of Ikea, particularly since the worldwide imports in the nation have encountered a development of 16. 27% during the second from last quarter of 2006, arriving at Real 72 billion ($ 33. 7 billion), which could be productive for the importation of furniture. Brazil has in fact all around recouped from the 1999’s crisis[ SDDS, from the International Monetary Fund, January 2007]. In any case, the development of the economy of Brazil, contrasted from one year with another shows numbers very littler, as it developed roughly from 2. 3% in 2005 and 4. 9% in 2004[ state. gov/r/dad/ei/bgn/35640. htm#econ]. As to explicitly the furniture showcase, numbers show that in the earlier years, Brazilian imports diminished from $ 111 million out of 2000 to $ 96 out of 2001 (- 3%), which doesn’t appear to be very appealing for Ikea, thinking about its worldwide technique of having one just provider for every item. The imports of furniture are commanded by the United States with 39%, trailed by Germany with 36% and Italy with 10%[ ABIMOVEL, Brazilian Association of Furniture Manufacturer, numbers from the case study]. The market of furniture in Brazil can be separated in three principle sections: private (60%), office (25%) and institutional associations (15%). Investigation show that this keep going portion is on the development and imports should increment significantly for the following 3 or 4 years, predominantly imports from the United States. That could be intriguing if Ikea would support the institutional portion, and in the event that they would have providers situated in the United States. The market is likewise limited by high financing costs (18. 3% every year in 2001) which keep individuals from requesting bank credits, and along these lines keep up their buying influence at lower levels than if they could acquire cash simpler. It at that point badly affects house buying and in arrangement, brings down the purchasing of house goods as well. An efficient hazard in regards to the imports of furniture is carried with Brazilian high government obligation staying at 51% of the GDP, in spit of a relative decrease in 2004. This obligation could prompt the solidifying of import charges and other item burdens or even cash deterioration which could be horrendous for Ikea and its low costs technique dependent on high volume deals. A potential answer for focus on a market which spoke to around $ 3. 6 billion out of 2000 could be to utilize one of the 13,500 Brazilian furniture producers. The issue there is that a large portion of these organizations are little, family possessed organizations not really adjusted for large scale manufacturing at a global scale. The points of interest to have plan of action in nearby creation are that: The normal pay for November 2006 is of Real 1 139. 8: $ 533. 2; The creation of particleboard which is utilized for 80% by the furniture business has expanded from 13% per year from 1990 to 1998, arriving at 1. 3 million m3. Social condition: Brazil comprises from the start sight an amazing chance. On one hand, it speaks to a developing populace of 186 million individuals. Then again, it is likewise a market which can be contrasted with European ones: the populace is basically Roman Catholic (74%), the greater part of the populace communicates in Portuguese, 86% of the Brazilian grown-ups are proficient and the workforce is of 90. 4 million individuals with just 8. 4% unemployed[ Information from the USA government, state. gov/r/dad/ei/bgn/35640. htm#econ, 2005]. Notwithstanding, as the greater part of the creating nations, polarization is a huge issue in the Brazilian culture. There are colossal salary holes between the rich individuals and the needy individuals. The 10% most extravagant individuals gain half of the absolutely salary and the 10% least fortunate individuals just get under 1%. Socia

Antonio Vivaldi :: essays research papers fc

Antonio Vivaldi was conceived on March fourth, 1678, in Venice, Italy, and kicked the bucket on July 28, 1741, in Vienna, Austria. His dad, a hairdresser and a capable musician at Saint Mark's Cathedral himself, had helped him in attempting a vocation in music and caused him to enter the Cappella di San Marco ensemble, where he was an acknowledged musician. In 1703 Vivaldi turned into a cleric and gained the epithet "The Red Priest", since he had red hair. He had become a cleric without wanting to in light of the fact that it was the main conceivable route for his poor family to acquire free tutoring. In 1704 he was exonerated from commending the Holy Mass in light of his evil wellbeing, and later turned into a violin educator at a shelter for young ladies called Ospedale della Pietã in Venice. The vagrants before long began to pick up gratefulness and regard as Vivaldi composed a large portion of his concertos, cantate and consecrated music for them. In 1705 the principal assortment of his works was distributed. He was a productive author and is most notable for making more than 500 concertos, 46 Operas, sinfonias, 73 sonatas, orchestral arrangements, and sacrosanct music. His most renowned work is supposed to be the Four Seasons. Vivaldi's music is especially inventive as he offered splendor to the formal and the cadenced structure of concertos. He over and over searched for consonant differentiations, making imaginative songs and topics. Vivaldi’ principle objective was to make a melodic piece intended to be valued by the wide open, and not just by a scholarly minority. The happy appearance of his music uncovers a transmittable delight of creating. These are among the reasons for the immense fame of his music. This prominence before long put him on the map likewise in nations like France, at the time shut into its national plans. He is viewed as one of the creators that carried Baroque music to develop into an impressionist style. The Four Seasons made by Vivaldi was probably the soonest case of program music and was likewise the most popular of all his concertos. Vivaldi needed to delineate the different seasons in the four concerti in Italian. At the point when you tune in to the Four Season, you feel just as he has made an entire another environment with its own emotions. He appears to have utilized just the four significant instruments that are generally present in an ensemble, which are the violin, viola, cello and bass, to portray this climate easily.

How to Cite in an Essay Properly

How to Cite in an Essay Properly Citation in an academic essay bears paramount importance because citations work as the valid supportive evidence against the arguments you have placed in your write-up. This is the way an essay writer incorporates the validation of resources to improve the scale of authenticity in a write up. Overall, there are many citation styles such as MLA, APA, Harvard, Oxford, OSCOLA, Chicago/Turabian, BlueBook, etc. This article focuses on three types of citation styles and these are MLA, APA, and Chicago styles. There are three motivations for using citation in essay for knowing how to cite in essay. These are: Offering a clear and authentic roadmap for the readers to study and research more on the topic of thee paper This citation prevents the risk of plagiarism as the writer provides author’s credit by citing resources Ensures the authenticity of the writer about his/her diligence on research on an academic topic. However, the most interesting parts of citing in essay are variation in citing style, which you need to know while scripting your research paper. Let’s take a quick and precise look how APA, MLA, and Chicago style works, respectively to manage the task of understanding how to cite in essay. Citing essay in MLA style It is easy and interesting to know the tips for learning how to cite an essay in MLA format. The prime clues are: You need to be competent to identify the two prime components of citation: citing in text and citing at the end of the paper, in the reference list. You need to match in text citation and bibliography. In the MLA writing style, in-text citations come as concluding parts of the sentence. The period that finishes the sentence comes after the parenthetical reference. In-text citations are mostly parenthetical, which means it can add info to the end of a sentence in a parenthesis. Under MLA style, you may need to control in-text citations if you have various sources from an author. You should incorporate the first initial if you have authors with the same name. You need to include different information for essays published in journals. MLA style is used in academic papers, journals, research papers, and as whole by recommendation of school/college or university. Citing essay in APA APA stands for the American Psychological Association, but its used in writing the research papers and classroom assignments from the niches of social sciences, business, as well as about nursing. Special needs of this citing style are to decipher how to cite an essay in APA format: The style demands due inclusion of date of publication along with writer and his work in the citation The page number should always be included for direct quotations, while for indirect quotes, only the author’s name and year should be indicated The order in the parenthetical expression always goes as follows: (Author, Year, Page) The style helps to distinguish in-text amid multiple sources by the same author. Citing essay in Chicago style’s note bibliography system Chicago style of citing or the clues for those interested in how to cite an essay in Chicago format are posted here. This formatting style is globally famous for its flexibility and user friendliness. Unlike APA and MLA, Chicago style is writers’ favorite because of availability of two easy options in its writing style. These two styles are: The notes-bibliography system: used in the humanities (literature, history, and the arts). It offers notes at the bottom of the page, and sometimes a full bibliography at the end of the text. Place footnotes at the base of the page Set endnotes after the body of the paper. Use a shortened version of the footnote in case of subsequent use of the same source. Citing essay in Chicago style’s author-date system The author-date system is used in creative writings like natural, physical, and social sciences. It offers parenthetical in-text citations to include the author and date of publication, as well as a bibliography. Use parenthetical citations within the text Include information to discriminate between various authors and essays, if needed Creating a reference list is the prime forte of citation under this format option. Author names should be provided in the bibliography section similar to the in-text citations, but the authors’ names can be spelled out or by using initials. Are you confused about citing sources in an essay? If yes, contact your-writers.net, and hire the expert service of the writers about quick and skillful presentation of the essay’s topic. We are available 247 online and our experts are completely equipped in implementing all types of citation in your research paper. We offer free revisions if anything goes against the particular thesis even after we have delivered our assignment. We at your-writers.net offer our premium service at budget price and by employing native writers.

Brooks Mitchell - ThoughtCo

Personal Statement Mechanical Engineering Degree

While at Missouri University of Science and Technology, I will be getting my major in mechanical engineering. With a mechanical engineering degree, I hope to someday qualify to become a professional engineer and work at a company like Boeing to design different parts used in planes, trains, and automobiles. I am content with my decision to major in mechanical engineering and feel like it is a good fit for me because it coincides with my many interests, abilities, and personality. My development of interest for wanting to become an engineer started from the beginning. Ever since I was a little girl, I would take apart vacuum cleaners and toilets, always wanting to know how things worked. I remember that my favorite toy as a child, along with building with legos, was a large plastic truck that you could take apart with plastic tools. I would build and rebuild that truck for hours upon hours. My parents always encouraged me to do what I loved and allowed me to explore new things every d ay, and in turn influenced me to do what I loved. These hobbies, building with legos and taking things apart, that I developed at a young age to discover how things worked correlate strongly with my love and interest for engineering--especially mechanical engineering, i.e., the branch of engineering dealing with the design, construction, and use of machines. My love for discovering how things work grew through my middle school and high school years, and eventually led to me excelling in math,Show MoreRelatedThe Field Of Computer Engineering1347 Words   |  6 Pagesdemand, careers in STEM (an acronym for science, technology, engineering, and mathematics) are attractive for many prospective students. My own personal interest lies in the field of computer engineering, which is categorized as a STEM career and reaps the benefits of such a classification. 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Since leadership is so wide thus situational, this couldn t be a procedure whereby I could sum up leadershipRead MoreSolar Warming Essay1012 Words   |  5 Pagesauthors studied the economic visibility of this project, and they found that the payback period more than the project lifetime unless the government releases a renewable energy projects from taxes. The research is explanatory theoretically based. In engineering field most of the researches conducted either theoretically or experimentally. However, a small number of researches combine between the two methods. The gap of the study in the text is ‘investigating of solar cooling performance system using zeolite-waterRead MoreStatement of Purpose as Petroleum Engineer Essay1078 Words   |  5 PagesPersonal Statement As a graduate applicant to the MEng program in Petroleum Engineering, I am writing my ideas, thoughts and the reasons to pursue this program at C. 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In short, life is given, but not guaranteed. We all have the choices before us, which determine if life is easy or difficult. Many times, I had the option of all or nothing, and for some

Aspergers Free Essays

Espalier’s Syndrome is a type of pervasive developmental disorder (PAD). These types of disorders (PAD) have delays Is the development of basic skills such as, the ability to socialize, to communicate, and to use Imagination. Children with Espalier’s typically have normal intelligence and language development, but these could change as they get older. We will write a custom essay sample on Aspergers or any similar topic only for you Order Now This disorder was declared official In 1944 by an Austrian doctor, Hans Aspirer. How Is Espalier’s different from Autism? Children with AS don’t have a delay in cognitive development or developing language skills. Children with Autism tend to have difficulty with symbolic thinking and pretend play. Another difference is the severity in symptoms, someone with AS can just be mistaken for a normal person behaving differently. Autistic kids will seem uninterested and stand-offish, where AS you want to fit in and interact with others (NAME). Symptoms of Espalier’s can range from mild to severe, common symptoms are, problems with social skills, eccentric or repetitive behavior, unusual precautions or rituals, limited range of interest, coordination problems, lastly, skilled and talented (WebMD). I wouldn’t necessarily say that the symptoms of AS are normal types of symptoms you would see In other disorders, but beneficial. Normal to above average Intelligence Is normal for AS but they usually have troubles with social Interactions. Anxiety, frustration, and depression are 3 common contributed behaviors. The cause for Aspirer†s remains unknown, but it has been seen to run in families so it could possibly be inherited. This disorder is classified under unique, the exact number of people with this disorder is unknown but they estimate 1 in every 250 children (WebMD). Studies say it is four times for likely to appear in males than females and is usually diagnosed in children between the ages of 2 and 6 years old (WebMD). Diagnosing Espalier’s Is not the easiest, there Is no specific test that can tell you If you have Espalier’s Syndrome, you have to go through a series of test such as, x-rays and blood work. Doctors will also complete a physical examination because It has been see that patients with Espalier’s have low muscle tone and dysphasia. If there is no physical disorder found you may be sent to see a specialist in childhood development disorders. There is no cure for Espalier’s but there is treatment to elf improve. The treatments include special education, behavioral modifications, speech, physical and occupational therapy, and last, social skills therapy (WebMD). With effective treatment, children with Espalier’s can learn to overcome or control their disability and repetitive tendencies. Adults with this disorder work successfully but sometimes still struggle with maintaining an independent life. All treatments work differently for everyone, some not at all. In an article on treatments for AS from Psych Central It stated that â€Å"According to the National Institute of Neurological Disorders and Stroke, the Ideal treatment for Espalier’s coordinates therapies that address the three core symptoms of the disorder: poor communication skills, obsessive or repetitive routines, and physical clumsiness. † Parenting a child with Espalier’s is not easy, it has its difficulties. If you have a child who has been yourself you will be able to help your child grow to their fullest. A daily schedule has shown to help a lot. In the schedule include specific times for therapies, school, meals, and bedtime. If you have to make a change to the schedule, alert your child forehand so they can adjust. Having a â€Å"safe place† in your home will benefit your child because they will have a place to relax and feel secure. Children with Espalier’s tend to get irritated somewhat quickly, causing them to lash out, if your child does so, sending them to their safe place can help them collect, and calm down. A main concern with parents who have a child with AS is their social life at school, â€Å"will my child have friends? † is a common question most parents ask. Most kids still live a normal social life throughout school. They make new friends; it’s Just harder on some Han others. Identifying children with the same interest as yours can make it a lot easier on the child. Encouraging your child to develop their strengths and interest and to Join clubs or participate in any after school activities is a great way for their social skills to become stronger, especially as they grow older and move into middle/ high school. Many people don’t know when a child has AS because it is so hard to see, it’s not like other syndromes or disorders that develop physical traits. When you are the sibling of an AS patient it can also be stressful for you. Some siblings can come Jealous or embarrassed of their brother/sister because the parent(s) focus more of their time and attention on them. Some siblings may need to learn how to look out for themselves because some AS patients have a hard time controlling their frustration or anger. Sticking up for a brother/sister whom suffers from AS is the best thing a sibling could do, it shows that even though you may not always get along, you love them and care for them. This can make them feel accepted or normal because it’s something that a â€Å"normal† sibling would do for another. I have a younger sister who has AS and it can be hard. She is 8 years younger than I so we tend to bicker. When she is put in a situation where she has to be independent, say ask a stranger for directions, she becomes very nervous and her anxiety shoots through the roof. If she is upset and you continuously ask her what is wrong, she will lash out and become violent. Sometimes she won’t remember what she said or did. When she has these tantrums we usually let her calm down and relax until we confront her about them. Sports and horses have been a huge help with her anxiety and AS. By interacting with other kids her age she has learned to be less socially awkward. Medications does play a role in her daily life, she takes medicine once a day at night before bed. The medication is supposed to help with her anxiety and aggressive tendencies. Not only do children struggle with AS but so do adults. An adult with AS may have difficulties understanding other people emotions, they can misinterpret others facial expressions and body language for something else. This can cause someone with AS to come off as selfish, egotistical, or uncaring (Better Health). When a person with AS is notified about their actions they may come off as shocked and set because neurologically they are unable to understand other people’s emotions. Overall adults have a better understanding of their strengths and weaknesses; they are able to learn social skills People think that Just because you have a disability, it means you can’t have a romantic relationship with someone. Adult with AS still have romantic relationships, according to the Better Health Channel â€Å"Studies suggest that many struggle with the myriad of complex skills required to successfully negotiate intimate relationships†. Sometimes they can come off as inappropriate or immature cause they are unaware of what is right and wrong to say or do. When in a relationship, a partner can become frustrated because of unfair distribution of responsibilities. When the partner expresses their feelings of frustration to the AS partner, they come off baffled because they don’t realize what they are doing. Having a career and being an AS patient is very normal, you could be working with someone with AS and not even know it. People with AS can excel in a lot of different areas, such as mathematics, music, or being visually creative. Some careers for AS patients that re visual thinkers are computer programming, drafting, photography, or equipment design (Better Health). If you are a music or math fanatic some career choices may be accounting, telemarketer, pianist, or a Journalist. Working with an AS person is not hard, communicating clearly is a good way for your AS employee to work to their fullest ability. Only expect one project at a time, putting too much stress on them can cause anxiety or them to lash out. Being specific with what you want from them is another way for them to be the best employee. When they know what is expected room them they will give it, Just like any other employee, you Just have to be clear, straight forward, and specific. AS employees are seen to be the most hardworking and dedicated employees a business could have. In conclusion to my research paper, I think that Espalier’s Syndrome is a rare diagnosis that carries beauty. These people are so bright and intelligent that you’d never even know they had AS. They live normal lives and have good Jobs Just like a number of normal people. They may have some social setbacks here and there but with time and the right treatments they can overcome anything. I think that everyone should be given an equal chance no matter what they’re disability may be. My sister being 12 and a AS patient, she is heading into middle school, a stressful time for someone with AS. Between her therapies and medications she has learned to control her symptoms and by participating in after school activates, even though they might stress her out, she has gained so many friends, more friends than I ever did in middle school. I hope this paper helped you learn about Espalier’s Syndrome and can help you understand more of what it really is. How to cite Aspergers, Papers

Belonging Heat and Dust free essay sample

Belonging is an abstract and dynamic concept which can be defined as that which belongs to one, that which pertains to one or that which is connected with a principle or greater thing. Jason van Genderen’s short film ‘Mankind Is No Island’ (2008) was shot entirely on a Nokia phone on the streets of the New York and Sydney. Van Genderen represents the notion of belonging/not belonging through the use of powerful words, music and visual images. Deepak Chopra once stated that â€Å"Giving connects two people, the giver and the receiver, and this connection gives birth to a new sense of belonging†, van Genderen represents how love, care and attention to those who are marginalised in one community can create a new sense of belonging. Social inclusion in a network of groups and relationships is a primary factor in developing a connection with the world we live in. van Genderen effectively uses juxtaposition of two very powerful images to convey the effects of social inclusion on the sense of belonging on the homeless. We will write a custom essay sample on Belonging Heat and Dust or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Van Genderen’s effective use of mise-en-scene to position the elderly homeless man with his trolley, solitary and stagnant, whilst everyone around him are in motion, emphasises his disconnection to the wider community. This image is juxtaposed with an image of the same homeless man in the latter stages of the film, however this time he is conversing with van Genderen who is giving the homeless man his time and courtesy, interacting with him. The non- diegetic music emphasises the significant difference of offering the homeless recognition as it gives them a sense of belonging in the wider community, the change in the rhythm and tempo creates an immediate sense of hope and optimism. It is evident the impact of social inclusion as the elderly man is no longer the salient figure as he has become immersed into the crowd. Van Genderen suggests that ‘the gentle art of hearing’ is tool which is often underestimated. Each individual story has significance and value and as we listen to and validate these stories, we foster for the creation of affiliation. In other words, van Genderen is communicating to the responder that it is their moral responsibility to ensure the homeless are not made the scapegoat of the society as having a sense of belonging is a part of humanity. A sense of belonging can emerge from the affiliations  made with people, places, groups, communities and the larger world. ‘Mankind Is No Island’ portrays how social inclusion can help to create a sense of belonging and positive feeling of self-worth. In conclusion, van Genderen effectively challenges our views, beliefs and assumptions on the homeless. He does this effectively through the clever use of cinematic devices and language. Van Genderen conveys the importance of interacting with the homeless.